Assets
Logos
The horizontal wordmark is the primary logo; the stacked one suits anywhere with more height than width, and the mark stands in where neither would be legible. Take the SVG unless you cannot.
Wordmark, horizontal — white
One line. The default lockup, and what the site header uses. For dark backgrounds.
Wordmark, horizontal — black
The same lockup for light or coloured backgrounds.
Wordmark, stacked — white
Three lines. For anywhere with height to spare rather than width.
Wordmark, stacked — black
The stacked lockup for light or coloured backgrounds.
Mark — white
The symbol alone, for avatars, favicons and anywhere the wordmark would not be legible.
Mark — black
The symbol alone, for light backgrounds.
Please do
- Keep clear space around the logo of at least the height of the square mark.
- Use the white wordmark on dark backgrounds and the black one on light backgrounds.
- Scale proportionally. Below about 120px wide, use the mark rather than the wordmark.
- Place the logo on a plain area of a photo, or on one of the brand colours.
- Prefer the SVG. It stays sharp at any size and is a fraction of the weight.
Please don’t
- Do not recolour, add gradients, outlines or drop shadows.
- Do not stretch, rotate, skew or rearrange the wordmark and mark.
- Do not set the name in another typeface as a substitute for the wordmark.
- Do not place the wordmark on a busy part of a photo or a low-contrast colour.
Every logo here is a true vector, drawn from the original artwork. Need a different lockup, a crop, or another format? Ask us.